At the roots of Baobab Forte

It is known as
the tree of life.

A tree that nourishes, brings people together and accompanies generations. Before it is an ingredient, baobab is a whole story.

Monumental baobab, personal photograph

A tree in people's lives

Shade.
Fruit.
Connections.

The African baobab, Adansonia digitata, is part of the landscape in Africa's dry tropical regions. Its longevity and the many uses of its fruit, leaves and bark give it a special place.

In Senegal, reports introduce us to people who harvest its fruit, prepare its juice or gather nearby. In Iwol, among the Bedik people, a baobab is also a place of memory and tradition.

The fruit in the spotlight

The king
of superfruits.

Four points to help you discover baobab fruit pulp.

FIBRE AND MICROBIOTA

The richness of its pulp

Baobab pulp contains pectins and other fibres. Some fibres serve as food for bacteria in the microbiota.

VITAMIN C

Naturally present

The pulp naturally contains vitamin C, at levels that vary according to origin and batch.

  • Energy
  • Defences
  • Collagen
  • Protection
  • Iron

POLYPHENOLS

Plant compounds

Compounds including procyanidins and catechins have been identified in the fruit pulp.

ANTIOXIDANTS

A capacity that can be measured.

In a laboratory comparison, baobab pulp powder showed an ORAC antioxidant capacity 57.2 times that of orange juice and 28.6 times that of strawberry juice.

57,2×that of orange juice
28,6×that of strawberry juice
Baobab pulp powder
429 000 µmol TE/kg
Strawberry juice
15 000 µmol TE/kg
Orange juice
7 500 µmol TE/kg

Names that tell a story of heritage

Tree of life.
Pharmacy tree.

These names reflect its place in food and traditional knowledge. Baobab feeds the imagination as much as it inspires conversation.

Open baobab fruit and white pulp

The surprise lies beneath the shell

A white pulp.
A tangy note.

Inside its shell, the pulp naturally becomes dry and crumbly. Once separated from the seeds, it is made into powder and used in many foods.

In Senegal, the pulp is used to make bouye juice, a drink appreciated for its flavour. The fruit also provides fibre, polyphenols and vitamin C, whose levels vary according to origin and preparation.

Find baobab in the formula

Source: European decision on baobab pulp, 2008 ↗.

Discover the tree

The baobab tells its story
through images too.

Move around the trunk and look up towards the branches: this animation from the project archive invites you to discover the baobab's silhouette.

Watch the reports

3D animation · Extract from the project archive · 24 seconds, without sound.
Baobab Forte box photographed by Greenway, front and side visibleIndividual Baobab Forte stick, Greenway photograph
BAOBAB FORTE THE FRUIT. THE FIBRE. YOUR BALANCE.

From fruit to stick

Your weight goal.
Your fibre routine.

Baobab, a blend of fibres and an orange flavour, all in an easy-to-carry stick.