The tree. The fruit. The routine.
A story
that takes root.
It begins with an unforgettable tree. Its trunk, silhouette and fruit have a way of awakening curiosity.

The first hero
The tree of life.
And of passing knowledge on.
For generations, baobab has been part of African landscapes and food traditions. People gather in its shade, and its fruit is harvested and shared.
Its presence spans centuries, inviting us to look differently at what nature provides.
Explore the tree of lifeThe discovery lies beneath the shell
A distinctive fruit.
A simple idea.
The pulp dries naturally inside the fruit. Its powder has long been used in preparations such as bouye juice.
Making room for this fruit in everyday life is the guiding idea behind Baobab Forte.

An unforgettable silhouette
Look up.
Follow the branches.
A visual journey around the baobab and up to its hanging fruit, revealing the beauty of the tree that inspired this project.


From fruit to stick
Your weight goal.
Your fibre routine.
Baobab, a blend of fibres and an orange flavour, all in an easy-to-carry stick.